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Our Team

Aaron Rust
Founder / CEO
Cooper Rust
Project Development Associate
Juan Gonzalez
Senior Superintendent
Jada Moon
Controller / Accountant
Cedar Jordan
Senior Consultant Development and Entitlement
Fernando Varela
Senior Superintendent
Aaron Rust
Founder / CEO

Aaron has had a unique background managing development and construction projects across the Wasatch Front and as far away as New York, Oregon, and Hawaii. His vast experience managing construction projects has seen him oversee projects from high-end remodels, multifamily projects, as well as luxury homes and lodges. After managing projects for a high-net-worth client for 15 years of his career, Aaron left that role to form Shadow Rock Group, combining all his knowledge in development, entitlements, horizontal construction, and vertical construction. Aaron is very proud to continue building his clients dreams. Aaron is a member of the Park City Home Builders Association, The National Homebuilder Association and currently sits on the Design Review Board for Three Falls Development in Alpine, Utah, a luxury estate development he helped manage to fruition. Aaron graduated from Weber State University with a bachelor's degree and attended post graduate school at the University of Utah. Aaron currently resides with his wife in Sandy, Utah, and has two grown sons.

Cooper Rust
Project Development Associate

Cooper came to Shadow Rock after graduating from Utah Valley University where he played Division One Baseball and graduated with a bachelor's degree in business management and a minor in marketing and construction management. Cooper is responsible for project estimating product and vendor sourcing as well.

Juan Gonzalez
Senior Superintendent

An exceptional finish carpenter and framer, Juan has worked with Aaron Rust on multiple projects from Hawaii to Oregon and Utah for nearly 17 years. Juan's smart intellect and good humor make him a very popular Super with all of our clients and subcontractors. Juan takes great pride in making our clients homes solid and beautiful as he manages multiple builds for Shadow Rock at one time. Juan is bilingual in Spanish and English and resides in Utah County with his wife, son and daughter.

Jada Moon
Controller / Accountant

Jada has been working as an accountant for over 20 years, and specifically in construction accounting for the last 12 years. With her vast experience Shadow Rock is fortunate to have her oversee all aspects of our financial management. Jada is a lifelong resident of Utah, where she graduated from Weber State University with a bachelors and master’s in accounting with an emphasis in taxation and she is a CPA. Jada and her husband have one grown son and one daughter.

Cedar Jordan
Senior Consultant Development and Entitlement

Cedar has been consulting and assisting land developers for over 20 years in areas of entitlements, infrastructure design and installation, financial modeling, HOA documentation and creation, design guideline creation and implementation, and marketing. He has provided these services in Summit, Wasatch, Utah, and Salt Lake counties in the State of Utah. Shadow Rock leans heavily on Cedar's experience to manage our development portfolio. A longtime resident of Utah, he graduated from the University of Utah and has a wife and two grown sons.

Fernando Varela
Senior Superintendent

A talented craftsman and builder Fernando has worked with Aaron Rust for 17 years. Working on projects from Hawaii to Oregon and Utah. His creative solution solving and keen eye for detail make him a perfect fit for Shadow Rock as he site manages multiple homes and multifamily builds. Fernando is bilingual in Spanish and English and resides in Utah County with his family.